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Licensing Magazines
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| J.C. Penney Joins 'The Breakfast Club' |
| Back-to-school ads— themed around '80s movie and hit song 'Don't You Forget About Me'— will intro clothing from five new brands ..... more |
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| Toy Cars Bringing in More Cash than Real Ones? |
| Helped by rising sales of Matchbox and Hot Wheels toy cars, Mattel has a larger market value than General Motors Corp ..... more |
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| MTV Networks inks sweet Sour deal with Cadbury and DISH |
| MTV Networks is partnering with Cadbury and DISH Network to launch its first-ever advertiser-supported interactive TV campaign ..... more |
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| Hasbro to Take Its Games to the Movies |
| Hasbro and Universal will be rolling the dice on a number of old-time classics, including Monopoly, Candy Land and Ouija ..... more |
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| LeBron James Plays in Nickelodeon Big Green Game |
| NBA star giving an assist to Nickelodeon’s Big Green Help campaign, as a spokesperson and a character in an online mini-game ..... more |
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| Yahoo Gets Its Olympic Games Face On |
| New website within Yahoo Sports gives marketers numberous ways to link their brand names to the online action from Beijing ..... more |
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| BK Kids Meals Go Green, Healthy |
| Burger King introduces new "Nutritionally Balanced Kids Meal" in bags and cups made from recycled materials ..... more |
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